Nicholas McGoey

Sr. Manager Solutions

Devon Island Group (formally M Marketing Inc.)

Nov 2013 – Jul 2016

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• Responsible for developing, implementing and executing strategic marketing plans for multiple top-tier clients including Visa Canada, Royal Bank, Scotiabank, Nissan and Sears in order to attract potential customers and retain existing ones. Worked in multi-channel including print, shopper, event, direct, digital, social and mobile.

• Day-to-day tasks included:

  • Providing leadership as a “trusted adviser” to our clients and partners

  • Accountable for all project financials including estimating, monitoring, reconciling and profitability

  • Working with clients to develop program objectives and targeting the best customer segments

  • Development of project briefs and specifications

  • Development and adherence to timelines

  • Managing and coordinating clients, internal staff and third-party suppliers

  • Management of all project approvals including client, partner, legal, creative

  • Help mentor and train other account managers and coordinators within the organization

  • Collaborating with partner agencies

• Considered promotional marketing expert and lead on all contest strategy, rules development, contest administration, fulfillment, process and prizing.

• Considered sponsorship marketing expert and lead on all sponsorship activation, particularly in the area of leveraging pass-thru rights.

• Properties included the Olympics, NHL, TIFF and FIFA.

 

 

Sr. Account Manager/ Sr. Project Manager / Project Manager / Project Coordinator

M Marketing Inc.

Nov 2004 – Nov 2013

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• Managed the day-to-day business for multiple clients with a focus on strategic thinking, flawless account service, and dedicated client service and account leadership.

• Lead development of many communications programs including educating

• both retailers and consumers on Visa's latest payments technologies and policies including Visa Chip & Pin, Visa payWave (contactless), Visa Checkout, and Visa's Zero Liability Policy.

• Managed marketing strategies for Visa’s loyalty and partnership programs including the acquisition, activation, engagement and retention of cardholders through Visaperks, Visa Small Business Offers and Visa Infinite. As part of the partnership marketing team, established and maintained on-going relationships with over 400 retailers.